COST OF WATER

Magazine Advertisement

Camelbak wanted to show off their new water bottles and raising awareness about the cost of using water in their campaign. In his magazine ad, they ask you, “What does your water really cost?” Then answer the question with the body of type that shaped the water bottles. With the eye catcher being the estimated cost of water and then adding other cost and benefits. The clean layout uses a blue hue to further the concept of water and allow the pink water bottle in the right bottom corner to stand out. Ending with the question, “Why Pay More for your Water? The obvious answer to that question is to purchase this water bottle and just refile it with water to save up to 500 times less than if you were to drink from bottled water.