National Cannabis Industry Association

Social Media, Digital Advertising, & Deck Design

The National Cannabis Industry Association (NCIA) is a cannabis trade association that represents state-sanctioned cannabis-related businesses. I was tasked to fulfill a variety of design work that met their needs while also following their established design guidelines. For example, updating the documentation that outlined their marketing sponsorships to marijuana businesses. In order to provide a cleaner and more modern looking deck, I stuck to using a simple grid, enlarging the headlines, and adding solid colors. In addition, I provided examples of the different sponsorship opportunities to make it clearer to their audience what NCIA is offering.

I was also asked to design a variety of social posts, one of which was a post announcing their environmental sustainability report. For this social post, I was given an image that was to be used for the overall design. Using a hierarchy in the typography, I was able to create something eye-catching and clean that would work in a variety of sizes.

The latest request by NCIA involved digital ads I designed for the company. Here I was asked to use a variety of different gradients and flares that would complement their logo. Using their overall message towards the advocacy of the cannabis industry, combined with an icon of the US capital, I was able to create something eye-catching and symbolic for NCIA.