CareerWise Colorado

Brand Manual & Direct Mailers

CareerWise Colorado is a startup company that works with businesses and youth apprenticeships. High school students are placed in an employment position within those companies where they gain experience and learn on the job. CareerWise required an updated logo and its overall branding solidified. I did this by designing a brand manual that spelled out the use of the logo and the overall theme of the company. The logo would be defined by their four signature colors and diagonal arrows which represented the different pathways a student could possibly take. I was also in charge of designing several direct mailers such as postcards that would further communicate the brand with the use of large bold fonts and colors, as these would go out to potential apprentices in the Denver area.