BrightLux Packaging

Packaging Design

American Lighting is a lighting manufacturing company located here in Denver. BrightLux is their new straight-to-consumer line of lights sold in other retail stores like Walmart and Home Depot. The BrightLux Logo was already designed but color and branding needed to be expanded and solidified. Stepping in to further the concept of the brand, I was tasked to design a new packaging concept to be sold to potential retailers. The idea for the front was to showcase the installed product straightforwardly as if you standing in the room. I worked closely with our 3D artist, Jorge Matute, who helped render some of the front images that I conceptualized. I reserved the back of the packaging for showcasing the multiple inspiring ways of installing the lights along with all the different color variants.