Future of Behavioral Health in Santa Monica

Social Media, Print, Event Collateral

Initium Health, commissioned by the City of Santa Monica, organized three discussions addressing behavioral health in the city, each with its own specialized speakers. The third event featured a Spanish translator, requiring much of the collateral to be translated. During this phase, the original orange was replaced with a darker shade. Each event was distinguished by a designated color, while a separate universal design featuring blue and the iconic Ferris wheel was also developed. At the top is the original three posters which served as the basis for reproducing the design across all event collateral. All collateral, including large banners, was designed and prepared for print. Social media graphics were created to promote the event, with individualized images provided for each speaker's LinkedIn profile. Additionally, a concise presentation was crafted, featuring infographics and statistics on Santa Monica's Behavioral Health. Everything was worked on under the Executive Creative Director, Elise Plakke and was a team effort.