VitalGrace

Logo & Packaging Design

VitalGrace is a luxury hair and skincare brand that prides itself on natural, organic ingredients and formulas. Each formula is represented by a different color, soft texture, and illustration based on its main ingredient. Their main line, Natural Care, for normal typical hair and skin, is made with green tea extracts, designed with dark green shades and an icon of tea leaves shown in the shampoo, conditioner, and body wash bottles. To clarify which bottle is the shampoo and conditioner, I designed the packaging to mirror themselves to make it obvious which formula is which in both showers and on store shelves. Their Extreme Care line is shown in the lotion bottle, showing how the brand and other formulas will be expanded.